Get All Of the Muscle Mass, Strength, and Power
You Could Ever Want!

Inside The New Strength System You'll Discover The Most Powerful Secrets, Tips, and Proven Techniques for Exploding Your Gains With ANY Program You’re On!!!

The Complete Strength System
The Complete Strength System

The Complete Strength System

This revolutionary new 3-DVD and massive 350 + page manual system will revolutionize your workouts forever!

Avoid the trap of thinking every thing you see in the fitness magazines will work for you. If you are ready to turn your dreams into REALITY - then look no further than the new STRENGTH system.

Grabbing a workout from a magazine or from an online site is worthless if you can’t perform the essential barbell exercises the right way. In fact, you’re just setting yourself up for a big time injury and NO RESULTS. You will learn how to train for strength and muscle building gains with the right Intensity and start moving weight that you have only DREAMED of!

  • DON’T be that person that is constantly risking an injury in the weight room when the weights get too heavy.
  • DO be that person that powers through lifts with form and control that leaves everyone speechless.

After you get the new STRENGTH system today, your workouts will immediately get better and your results will come much faster. You will finally learn the barbell techniques that are right for YOU and start adding more weight to the bar so you can build the muscle and strength you've always wanted - but has been just out of your reach.

Think about it, your results skyrocket while your Injury risk plummets!


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Dear Athlete, Lifter, or Coach:

Grant us one simple favor and read this quick story. You’ll save yourself years of wasted effort and frustration… AND immediately change your training forever! In this story of pain, redemption, and STRENGTH, you’ll learn what only the best trainers in the world have known for years.

Fair enough?

We’ve heard it a thousand times from every lifter, coach, and athlete coming to us for help and can still feel the desperation in their voice…

The feeling of defeat and uncertainty as they struggled to achieve the results and body they’ve always dreamed of. Constantly making no progress, getting injured, and spending all of their money on worthless supplements had taken its toll on their dreams and they were at their wits end.

You’ve probably hit some of the same roadblocks – am I right?

The surprising ‘fix’ for everyone came down to the same problem they ALL had, but never suspected.


The biggest question you probably ask yourself is if all your hard work is going out the window?

You’ve put your heart and soul into every program you’ve been on over the years and you still haven’t got the results you’ve wanted.

You might have even grabbed the latest workout from the pages of a fitness magazine or you paid a coach or personal trainer to create a workout for you. Even though all of these programs were different, the one fact that always remained the same was that they all included some variation of the bench press, squat, and/or deadlift.

By now, you’ve noticed that the problem you face with getting jacked or taking your performance to another level with all of the programs you’ve tried is that it’s not just about what’s written on the paper.

For you, it’s about how you do what’s written on the paper. No amount of blood, sweat or tears will make a difference if you don’t pick the right exercises and you don’t use the right technique.

Don’t feel bad, everyone is struggling with this!

Up until now, you’ve probably thought that you just have to show up in the gym and bust your butt and good things will happen. Well, that’s just part of it. The real key that no one talks about is that if you start overloading heavy barbell exercises and your form breaks down – something really bad is going to happen.

With every frustrated new client that comes into our gyms that is desperate to change their lives, we rededicate ourselves to teaching them the best-of-the-best techniques we’ve learned over the last 40 years to help them jumpstart their progress in the gym and help them get the most out of whatever program they’re on.

This all begins with better technique with the essential barbell lifts!

We know you’re frustrated and you want help which is why we’ve finally created the only strength training system that not only teaches you ‘how’ to perform the best barbell lifts, but also how YOU can perfect YOUR form.

We get it. You’re tired of hitting the same weights in the gym and you’re ready to smash through your personal records and finally get the body you’ve always dreamed about.

The Quick and Easy Way to Build Muscle and Get Stronger

Here’s the solution you might not know about. Science has proven that the real truth about building more muscle and getting stronger is all about mechanical tension, metabolic stress, and muscular damage. These are just fancy ways of saying you have to lift heavy weights and push yourself hard with every exercise you do in the gym.

Up until now, you’ve probably thought that the most critical piece of working out is the actual program – but we’re here to tell you the truth! What you’ve found out the hard way is that the program is worthless if you aren’t using the right exercises or your form sucks.

It is simple, the better your form is, the more weight you can use. The more weight you can use, the stronger you’ll get and the more muscle mass you’ll put on.

That is why it is so important for you to not only pick the right exercises, but for you to also use good form - especially when you start adding more weight to the bar because this is the exact time when most lifter’s form breaks down and they get crushed under the bar or they get badly injured.

To build the eye-popping dense muscle you want and get strong as hell, you need to incorporate the best compound exercises – the bench press, squats, and deadlifts - into your workouts and you need to always use precise technique to make gains as fast as possible.

You’ve probably seen bad form a million times or heard some crazy horror stories about some guy getting crushed under the bar.

Let us end your frustration and give you unstoppable momentum in the gym.

The 10/20/30 Principle

You WILL see massive improvements in your lifts after just two short training sessions when you apply the proven setups and techniques in the new STRENGTH System – we call this our 10/20/30 Principle. This never-fail principle says when you use the simple and easy-to-apply tips in the new STRENGTH System – you can add 10lbs to your bench press, 20lbs to your squat, and 30lbs to your deadlift in as little as two training sessions! We’re talking about adding more weight to the bar RIGHT NOW - without adding a single pound of muscle to your body.

There Is No Magic Pill or Exercise

Infomercials and muscle building ads have it all wrong! They want you to believe that there are special exercises or some magic pill or some special ‘gadget’ that will help you reach greater strength, muscle mass, or performance goals - without barely any effort.

We’re here to tell you the truth. There is no magic pill or “secret” exercise.

To get the results you want, you need to train hard, use good form, and use progressive overload with all barbell exercises.

The new STRENGTH system will give you all three of these answers and show you how to do it RIGHT for YOUR individual needs. Every lifter is different and we know that!

Why is STRENGTH Different?

If you want honesty, here it is.

This isn’t just a book about strength. This is the most complete, time-tested, peer reviewed book ever written on the bench press, squat, and deadlift.

From this point forward STRENGTH will forever be a staple in your arsenal and allow you to harness your full potential… AND MUCH MORE! We knew this was going to be a signature book in the industry so we left no stone unturned and went through the entire system with a fine-toothed comb (over 47 rewrites on the book!) - so YOU could reap the benefits.

Nothing got into this manual if it didn't pass our 4 level world-class standard:

Imagine what it took to take 40 years of combined experience, 100’s of hours of research, reviews and writing, along with 47 rewrites, tons of sleepless nights and over a year of preparation to create this game changing 350 + page manual and 3-DVD system.

Plus, the entire system was put together with a professional video production company and a graphic designer – making STRENGTH unlike anything you’ve ever seen!

STRENGTH Will Work for You!

You will see that the real genius of STRENGTH is that you will be able to dial-in your specific technique form for the bench, squat, and deadlift AND immediately make your workouts better and extremely effective.

Regardless, if you are too tight, have a bad setup, are weak in certain phases of a barbell lift, or you just can’t figure out why you’re having problem – STRENGTH will help you achieve results faster than ever before.

Bench Press

Bench Press

Dominating a heavy bench press makes a statement. But if done at the wrong arm angle or you’re constantly grinding bad reps out, you will wreck your shoulders and the bar will get stapled to your chest. We give you the most precise way to bench that will have you smashing the weights and building that monstrous chest you’ve always wanted.



The secret to you building massive legs is for you to find out how to squat specific to your body-type. Yes, everyone squats differently and when you discover the few ‘simple tweaks’ in STRENGTH to perfect your individual squat form, it will turn your lower body workouts into explosive mass building sessions. This is just ONE of the 100 different training secrets we are giving to you in the STRENGTH manual.



You will be shocked when you see how easy it is to pull record-shattering deadlifts without destroying your lower back like the cringe-worthy round back deadlifts that make everyone gasp on YouTube. A heavy pull is all about biomechanics and when you discover the concepts of leverage and tension, your speed, power, and strength gains will explode!

The STRENGH Manual

  • The Five Main Sections:

    Proven strategies and strength training essentials that will get you proven results. We compiled them into five main sections: The Fundamentals, The Bench Press, The Squat, The Deadlift, and Program Design.

  • The Strength and Performance Model:

    The critical overview of how strength training in the gym and why developing a foundation by mastering the basics will help you become champion in the gym and on the field. Perfect for those you looking to increase your competitive advantage.

  • The Essentials:

    Discover the simple secrets of breathing, setup, position, tension, and technique for the ‘Big 3’ barbell lifts. (You will be lifting more weight in just TWO training sessions)

Strength Manual
  • The Supplemental Work:

    52 of the best supplemental exercises to build the barbell lifts and optimize your training for big gains. (We personally use these exact exercises ourselves and have helped countless athletes reach astronomical results)

  • The Progressions and Regressions:

    The perfect simple and easy-to-follow exercises you must learn before ever touching a barbell. (Harness the power to drive through the barbell from the ground up)

  • The “Functional” Myth:

    Never be fooled again when you learn what true ‘functional’ training is and how to develop it. (Getting results is not a hard task. With our methods you will reap benefits for the rest of your life)

How to Build More Strength and Muscle Mass.

  1. Pick the Right Exercises by Choosing Compound Movements
  2. Increase Mechanical Tension by Lifting Heavier Weights
  3. Create More Metabolic Stress by Pushing the Intensity in the Workout
  4. Cause More Muscular Damage With Advanced Training Protocols
  5. Ensure Adequate Time Under Tension by Optimizing the Volume and Tempo

The Bench Press DVD

In the Strength Bench Press DVD, you’ll discover:

  • The shocking reason why you keep missing the heavy weights! (Hint: It happens before you ever touch the bar)
  • Boost your pressing power with the 14 absolute best exercises that will build a bigger bench and more muscle mass on your chest, shoulders, and triceps.
  • Get the perfect 4-phase bench setup checklist that will turn every rep into a piston-powered explosion.
  • The little-known foot position that is critical to you instantly adding more weight to the bar. (Get the this down will have you ripping through heavier sets with more power)
  • Find out the absolute best arm angle to use when benching if you don’t want to screw up your elbows and wreck your shoulders.
  • How to unlock the hidden strength and power inside of you with these 3 shockingly simple techniques to add more weight to the bar immediately.
  • Why the spotter is just as important as the lifter to making every set perfect – from the hand off to the very first rep.
  • The one simple trick that will turn your bench press form into a shoulder-friendly, move more weight, feel awesome the next day exercise - instead of the shoulders aching all week lift.
  • The proven, time-tested, and extremely effective 28-week bench press progression.
  • The step-by-step guide to dominating the bench press even if you have a weak lockout or you always miss off your chest.

The Squat DVD

In the Strength Squat DVD, you’ll discover:

  • Blast through your old records in the gym after you learn the 3 most critical and easy-to-apply squat technique tips that will immediately change your squat in just one workout.
  • Learn the absolute best 15 supplemental exercises to build a big squat and develop the perfect program for your individual weaknesses.
  • The perfect 8 sure-fire setup tips that will make your technique better than your trainer’s!
  • The two fundamental movements that you must master if you don’t want to get crushed under the bar and you want to explode out of the hole.
  • The simple, idiot-proof way to keep your chest up as you lower down into the hole (Make sure you don’t get this one wrong).
  • The weird and little-known way to turn your feet to turn your hips into a powerhouse so you can squat heavier weights instantly.
  • The deadly “butt wink” fault and how to fix it. (Works like magic).
  • The proven, time-tested, and extremely effective 24-week squat progression.

The Deadlift DVD

In the Strength Deadlift DVD, you’ll discover:

  • How to use the bar during your setup to maximize your strength and muscle mass building results. (You can ‘hear’ it instantly if you’re doing it wrong)
  • The 9 most powerful strategies to building a bigger, better, and stronger deadlift.
  • Why adding any of these 13 awesome supplemental exercises into your workout will bulletproof your body and turn you into a deadlifting machine.
  • Perfect your deadlift stance just by doing what kids do every day at the playground. (This is so crazy, but it works every time)
  • New ways to get more strength in your pull just by developing more torque, tension, and bracing in your setup from the ground-up.
  • This single best coaching cue will literally change your deadlift technique instantly and help you pull bigger weights – and gain size and strength faster.
  • The proven, time-tested, and extremely effective 24-week deadlift progression.

“The lifetime of knowledge and research in this book will help any athlete or lifter reach their strength and athletic potential, while keeping them as injury-free as possible.

Because I believe this system can take anyone to a new level of athleticism, I have built our programs at the WWE Performance Center around the STRENGTH methodology and teaching model.

The reason I believe in this STRENGTH system so much is because I’ve done it and experienced the benefits first-hand.”

Paul Levesque - ‘aka’ Triple H
WWE Executive Vice President, Talent and Live Events
Former 13-time WWE World Champion


Dean Somerset

BSc. Kinesiology, CEP, CSCS, MEPD
Medical & Rehabilitation Coordinator,
World Health,

"Smitty and Joe D. are two of the most highly respected strength coaches in the world. They're also two guys whom I consider great friends and colleagues. Their approach to training is smacked with science, run through with practical experience, and speaks volumes of the results they've combined to get for hundreds if not thousands of their own clients, customers, and the influence they've had on countless gym goers around the world.

They've left no stone unturned with STRENGTH, and have covered every aspect important to getting stronger, from perfecting technique to accessory exercise to how to work around different injuries. You literally can't find all of this information presented this well in any other resource. You'll come back to it for years to come, and realize in 2034 that it's just as true as it is in 2014."

Josh Bryant

Author - Jailhouse Strong

"STRENGTH is a must have in the library of any serious strength coach or athlete that trains with barbells. Very intricate details are covered in a way that anyone can understand, including the beginner to the PhD. All can greatly benefit from this new system"

Tony Gentilcore, CSCS

Co-Founder Cressey Performance

“I've come across and read a lot of strength manuals in my time as a coach, and to be perfectly honest, most make my head hurt. I can't read more than a few pages before I get bogged down with really long words, charts on strength curves, and a bunch of research studies.

This isn't to say that all the manuals that use those things are bad, rather, they just have a hard time keeping my attention.

STRENGTH is the antithesis of that. What I can appreciate is that the information is given in a way that anyone can understand, and can easily be applied right away.

Whether you're a coach yourself or just someone looking to take their training to the next level, both Jim and Joe have given us a fantastic resource.”

Matt Wichlinski

Head Strength Coach
WWE Performance Center

"My bookcase and laptop are loaded with books on strength, conditioning, bodybuilding, speed, athleticism, mobility, coaching, and more. By far, the most comprehensive resource on strength I have studied is James Smith and Joe DeFranco’s incredible new release, STRENGTH.

Many of the foundational elements of human performance are often overlooked by eager young athletes and impatient coaches trying to take their athletes to peak performance without an understanding of the essential points of breathing and foundational movement patterns. This is a common mistake that can blunt any athlete’s development.

STRENGTH is the ultimate resource for taking strength and performance to elite levels. Improve your warm up, discover the significance of proper breathing, comprehend the fundamental movement patterns, and understand the best progressions and techniques to learn and teach the squat, bench and deadlift. STRENGTH is also loaded with ideas on how and when to implement proper accessory exercises in your training to avoid or break through lifting plateaus.

If there was one resource I would recommend to anyone in the strength and conditioning industry, STRENGTH is it; everything you need to know about athletic development and improving strength is covered in detail here."

Adam Bornstein

New York Times best selling author
Award-winning fitness editor

"I don't think I've seen a more comprehensive guide on building strength created by guys who actually make a living getting people strong. You want to improve your lifts? STRENGTH will get the job done--and then some. It's a fantastic resource."

Jason Ferruggia

Founder- Renegade Strength, LLC
Adviser to Men's Fitness, LiveStrong, Muscle & Fitness

"Smitty and Joe D have outdone themselves this time. If you want to work in the fitness industry you HAVE to own this manual and DVD set. Get it or get left behind."

Strength Bonuses

Strength Audio Interviews


    The Top Exercises to Build the Bench Press, Squat, and Deadlift.


    Maximizing performance with the barbell lifts with the One Joint Rule.


    The Importance of Mobility and Movement for Strength Development.


    Advanced Barbell Training for Explosive Strength and Power.

Strength Manual

    Mastering the Bench Press, Squat, and Deadlift.


    The Science Behind Building More Muscle Mass.


    Visualization - The Key to Achieving More in the Weighroom, On the Field, and in Life.

  • Joe DeFranco

    The Top 5 Exercises for Building Insane Strength

Strength Bundle

Revolutionize Your Training Forever With the

The bottom line is that the new STRENGTH System gets RESULTS. It will show you how to quickly and easily get bigger lifts in the gym and gain the strength, muscle, and performance you’ve always wanted.

The revolutionary new STRENGTH System will give you the knowledge and power to be the best athlete, the best coach, or the strongest lifter in your gym. It doesn’t matter what program you’re on – STRENGTH will be the missing ingredient to accelerating your gains. You could be the guy that everyone stops and watches or asks for help!

We’ve left no stone unturned and have spared no expense. We are on a mission to change the way strength is built. Come on this journey with us.

The time is NOW. Today is the day. Strength is here!

Grab your copy of STRENGTH and head to the gym for the best training session of your life.


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